Digital Content marketing is a form of marketing, focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
– Attract attention and generate leads
– Expand their customer base
– Generate or increase online sales
– Increase brand awareness or credibility
– Engage an online community of users
Digital Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience online.
The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Unlike other forms of online marketing, Digital content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Digital Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.
When businesses pursue digital content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer’s need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.
Digital content must be consistently updated and added to in order to influence the behavior of customers. Since the key objective is to promote brands through various forms of digital media which include social media marketing, display advertising, search engine marketing, and any other form of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet such as mobile phones (both SMS and MMS).
Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyse and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.
One successful digital media campaign was by Pizza Hut, which created an app that allowed customers to create their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain’s thousands of locations the customer happened to be nearest. The company advertised the new app online, in print, and on television – even winning a placement in Apple’s own iPhone commercial.
Within two weeks, the Pizza Hut app was downloaded 100,000 times and within three months iPhone users ordered $1m worth of pizza. The app now has millions of users across the iPhone, iPad, and Android platforms.
No 1 Sound provides different digital content intended for the satisfaction of our numerous clients and businesses, these digital contents include but not limited to electronic products such as ringtones and games that are provided through mobile phones and are charged directly to consumers’ mobile phone bills. Although a relatively new form of commerce, mobile content has evolved to form a large and increasingly important industry as it provides emotive entertainment in various forms to the user. Our services can be packaged and priced accordingly to each individual company’s requirements, in order to be relevant to their target market. Users are also informed of the cost of each transaction before they confirm a request.
We have developed the most advanced advertising ring-back-tone solution which can integrate with any current RBT platform in the market. A large subscriber adoption rate is ensured through various enticing benefits. We also assist with the entire end to end solution with regards to setting up advertising sales houses as well as pitching to advertising agencies. This is an amazing revenue generating tool and a huge benefit is that revenues are generated outside of the subscriber base through 3rd party advertising.
Our global network of strategic partners ensures that we are equipped with ground-breaking technology, ensuring we remain at the forefront of innovation. The technology we implement with our various services, in particular to our mobile offerings, is of the highest standard available in the current market.