Mobile Value Added Services (MVAS) can be defined as services other than the core voice offering that are offered to the subscribers to further enhance the user experience with the operator. Value Added Services (VAS) may be offered either free of charge or on a pay per use basis depending on the strategy adopted by the operator or content. The chosen VAS deployment strategy should be based on the ability of the VAS provider to deliver a good service and ensure subscriber satisfaction by offering good customer support and loyalty schemes.
A value-added service (VAS) is a popular telecommunications industry term for non-core services, or, in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business. In the Telecommunications industry, on a conceptual level, value-added services add value to the standard service offering, spurring subscribers to use their phone more and allowing the operator to drive up their ARPU. For mobile phones, technologies like SMS, MMS, and data access were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and more become core services, and VAS, therefore, has begun to exclude those services.
Currently, mobile phones have transcended from being a device used for playing music, text messaging, or voice calling, to a powerful utility and infotainment tool.
From finding the nearest restaurant, paying bills, to receiving the up-to-date stock updates, the potential of mobile phones is seemingly boundless. The steep increase in the usage of social networking apps and mobile payments is helping support the MVAS market size.
Rising demand for entertainment services on mobile handsets is also a key trend being witnessed in the MVAS market, thereby resulting in the development of key opportunities in on-demand music & video content, live TV shows & events and localized vernacular content. The entertainment services mainly consist of caller tunes, SMS based contests, and subscription-based alerts. With the decline in smartphone prices and the launch of LTE services, customers demand innovative and advanced forms of entertainment services.
No 1 Sound Ltd. core business is digital content design, development, and implementation of Innovative mobility products and solutions to mobile service providers in emerging markets.
We provide the following services:
• Voice (via an IVR platform)
We also implement “hosted services” to businesses that propose to deploy distinct services to subscribers of telecommunications and banking networks and provide software integration services. Our team of professionals boasts with many years of experience in Mobile Telecoms, Marketing, Advertising, and Sales. Our diverse experience, passion, and transparency have resulted in enormous success in Nigeria.
We are in this business to enhance telecommunication services in the palms of everybody which defines what we do daily. Currently, we are partnering with every major Telecom operator in Nigeria to improve and provide content services to its subscribers to promote information dissemination and generate revenue for the sector.
Our objectives of launching and sustaining value-added services are; to create a strong and reliable brand, generate revenue and provide a platform for innovative ideas.
Major value-added services
– Contests and voting
– Devotional applications
– Live streaming
– Location-based services
– Missed call alerts and voicemail box
– Mobile advertising
– Mobile money and M-commerce based services
– Mobile TV and OTT services
– Music tracks – play, download and ringtones
– Online gaming
– Outbound dialer services
– Phone backup and security services
– Ringback tone (RBT and RRBT)
– SMS chatting and dating premium services
– Sports and infotainment services
– Utility services
– WAP content downloads